Adidas vs Puma: Brothers at War in the Sneaker Game - Couverture souple

Shaw, Noah

 
9798293473571: Adidas vs Puma: Brothers at War in the Sneaker Game
Couverture souple
ISBN 13 : 9798293473571
Editeur : Independently published, 2025

Synopsis

Two brothers. One town. And a rivalry that changed the world of sports forever.

In the quiet German village of Herzogenaurach, Adolf and Rudolf Dassler once worked side by side — until ambition, war, and pride tore them apart. The result? The birth of Adidas and Puma, two of the most iconic sports brands in history.

Adidas vs Puma: Brothers at War in the Sneaker Game tells the true story of how sibling rivalry fueled a global sneaker war. From Olympic podiums to hip-hop stages, from the football pitch to the fashion runway, this is the behind-the-scenes drama that shaped an industry.

Through gripping storytelling, rare insights, and striking visual elements, this book dives deep into:

  • The origins of the Dassler brothers and their legendary falling-out

  • The cultural rise of sneakers and their unexpected global impact

  • The marketing ambushes, athlete deals, and street-style revolutions

  • How the feud finally found peace on a soccer field — decades later

Whether you're a fan of sports, fashion, history, or business warfare, this is a story of legacy, identity, and the shoes that changed the world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2025
Langue
anglais
ISBN 13 
9798293473571
Reliure
Broché
Nombre de pages
75
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg