Articles liés à Who Sold My Brand: A guide to craft brands in India

Who Sold My Brand: A guide to craft brands in India - Couverture souple

Vishnoi, Nidhii

 
9798296375834: Who Sold My Brand: A guide to craft brands in India
Couverture souple
ISBN 13 : 9798296375834
Editeur : Independently published, 2025

Synopsis

India doesn’t buy like the West. It buys like a memory, a relationship, a promise.

Who Sold My Brand? is a storytelling-driven guide that unpacks the emotional, cultural, and strategic realities of selling in India—through the eyes of real customer personas across Mumbai’s tapris, Jaipur’s school colonies, Chennai’s filter coffee counters, and more.

Follow Pritha Vashishtha, a seasoned brand strategist on sabbatical from London, as she travels across India to reconnect with what truly moves Indian consumers. Each chapter introduces you to a new city, a unique persona, and a fresh marketing revelation—told through rich, emotional narratives and backed by brand case studies.

Whether you're:

  • A foreign company trying to crack the Indian market

  • A startup founder struggling with scale

  • Or a marketer lost in dashboards and jargon

This book is your real-world playbook.

Learn why EMI sells dignity. Why QR codes are symbols of trust. Why brands win not by shouting louder—but by listening deeper. This isn’t a marketing textbook. It’s a map to the Indian customer’s heart.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2025
Langue
anglais
ISBN 13 
9798296375834
Reliure
Tapa blanda
Nombre de pages
50
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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