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LEARN MARKETING SCIENCE Book 01 Fundamentals: Master the Concepts of the Discipline that Connects Quantitative Methods to Market Decisions - Couverture souple

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9798299225198: LEARN MARKETING SCIENCE Book 01 Fundamentals: Master the Concepts of the Discipline that Connects Quantitative Methods to Market Decisions
Couverture souple
ISBN 13 : 9798299225198
Editeur : Independently published, 2025

Synopsis

LEARN MARKETING SCIENCE – Book 01 – Fundamentals: Master the Concepts of the Discipline that Connects Quantitative Methods to Market Decisions

This book was developed for students and professionals in marketing, data analysis, data science, artificial intelligence, and machine learning who seek to master the new paradigm of science- and technology-driven marketing management. Learn to structure campaigns based on real data, connect leading platforms, and implement automated decisions using statistical methods, predictive modeling, and advanced analytics with solutions such as Google Analytics, Salesforce, HubSpot, BigQuery, Python, R, Tableau, Power BI, and cloud computing. Develop skills to build data pipelines, measure ROI, optimize sales funnels, and integrate market intelligence in a practical way.

Includes:

• Application of statistical models and machine learning

• Integration of Google, Salesforce, HubSpot, Meta Ads platforms

• Advanced data visualization with Power BI and Tableau

• Campaign optimization and multichannel attribution analysis

• Building scalable data pipelines and automating insights

• Implementing omnichannel strategies and dynamic personalization

• Customer journey management and predictive churn analysis

• Segmentation, scoring, and lifetime value techniques

• Use of APIs, ETL, and cloud integration

Master marketing science and position yourself at the forefront of global digital operations, boosting results with automation, analytics, and applied intelligence.

marketing analytics, data science, marketing automation, big data, crm, predictive modeling, multichannel attribution, data visualization, platform integration, cloud computing

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2025
Langue
anglais
ISBN 13 
9798299225198
Reliure
Broché
Nombre de pages
226
Éditeur
Smart Tech Content StudioD21
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
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Luxembourg