The True Story Behind Coca-Cola: The Birth of the World’s Most Iconic Soft Drink and the Legacy of John Stith Pemberton - Couverture souple

McCullough, Marc

Couverture souple

ISBN 13 : 9798299390018

Editeur : Independently published, 2025

Synopsis

Step into the captivating story behind the world’s most recognizable brand—the legendary Coca-Cola—and discover how one man’s vision ignited a global phenomenon. From humble beginnings to global domination, this book unveils the incredible journey of John Stith Pemberton’s creation, which would forever change the landscape of the beverage industry.
What began as a small medicinal tonic in 1886, concocted by a determined pharmacist in Atlanta, quickly became the world’s most beloved drink. This book takes you deep into Pemberton’s world, his revolutionary formula, the struggles he faced, and the monumental success he never lived to witness. Learn about the genius of Pemberton’s innovation, how it reshaped not just the soft drink industry but also popular culture, and the visionary who started it all.
But the story doesn’t end with Pemberton’s passing—Coca-Cola's rise to global dominance would not have been possible without the bold, brilliant moves of its successors. Explore the role of business mogul Asa Candler, whose marketing genius transformed Coca-Cola into a brand synonymous with joy, celebration, and global unity. Discover the strategies that turned Coca-Cola into a household name, leading the company to sponsor the most iconic global events and make its mark on popular culture.
This book is not just for history buffs—it’s for anyone who has ever enjoyed the refreshing taste of a Coke, anyone curious about the power of branding, and anyone who seeks inspiration from a humble beginning that sparked a worldwide legacy. Whether you're a business enthusiast, a marketing student, or just someone who enjoys the fascinating stories behind world-changing companies, this book is a must-read.
Inside, you'll uncover:

• The untold story of John Stith Pemberton and how his creation changed the world
• The remarkable vision behind Coca-Cola’s transformation from a medicinal tonic to the world’s most iconic soft drink
• How Coca-Cola built its empire through groundbreaking advertising, sponsorships, and brand-building
• The powerful cultural impact Coca-Cola continues to have on global celebrations, holidays, and everyday moments
• What Coca-Cola’s story can teach you about innovation, perseverance, and the power of branding

Don’t miss out on the chance to dive into the heart of Coca-Cola’s founding and learn how a simple drink became a global symbol of unity and happiness. If you’ve ever wondered about the secret to Coca-Cola’s success, or if you’re simply curious about how small ideas can change the world, this book will leave you inspired and enlightened.
Get your copy now and be part of the story!

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2025
• Langue: anglais
• ISBN 13: 9798299390018
• Reliure: Broché
• Nombre de pages: 132
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg