Banking on Wellness: How Financial Wellness Programs Can Help Financial Institutions Attract and Retain Customers - Couverture souple

Stroud MPH, Thomas

 
9798303278110: Banking on Wellness: How Financial Wellness Programs Can Help Financial Institutions Attract and Retain Customers

Synopsis

This book provides a comprehensive guide for banks and other financial intsitutions to use financial wellness programs as a strategy to not only gain new customers but also build lasting relationships and strengthen their community presence. Through targeted presentations and careful follow-up, banks can increase customer satisfaction and loyalty, ultimately contributing to their bottom line.

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