Peeling Back the Fraud: The True Story of the McDonald's Monopoly Scam - Couverture souple

Mystere, Iris

Couverture souple

ISBN 13 : 9798303859920

Editeur : Independently published, 2024

Synopsis

For over a decade, McDonald’s Monopoly game captivated millions, transforming a fast-food giant’s marketing gimmick into a cultural phenomenon. Customers across the United States eagerly peeled stickers from their fries and sodas, dreaming of winning prizes ranging from free burgers to million-dollar jackpots. But behind the scenes of this beloved promotion, a meticulously orchestrated fraud was siphoning millions of dollars from unsuspecting participants and the company itself. At the center of this web of deception was Jerome Jacobson, a trusted security professional turned criminal mastermind, whose audacious scheme would expose vulnerabilities in one of the world’s most iconic brands.
This gripping narrative delves deep into the rise and fall of the Monopoly scam, revealing the intricate details of how Jacobson exploited his position to manipulate the promotion. From his recruitment of a diverse network of accomplices—including friends, family, and even strangers—to the FBI’s groundbreaking sting operation, the story unravels with the tension and intrigue of a crime thriller. Along the way, readers are introduced to the cultural impact of the Monopoly game, the obliviousness of McDonald’s and Simon Marketing, and the extraordinary effort it took to dismantle the fraud.
"The McDonald’s Monopoly Scam" is not just an exploration of a single scandal but a reflection on the vulnerabilities of trust, the ethics of corporate responsibility, and the broader lessons for an industry that thrives on consumer loyalty. Through interviews with key figures, including conspirators and investigators, and a detailed analysis of the cultural and economic fallout, the book offers a comprehensive account of how this fraud reshaped public perceptions of corporate promotions.

This is a story of greed and ingenuity, of systemic failures and human ambition. It’s a cautionary tale for businesses and consumers alike, underscoring the importance of vigilance, transparency, and accountability in an era where trust is both indispensable and fragile. Perfect for readers of true crime, business ethics, and corporate history, "The McDonald’s Monopoly Scam" unveils the shocking truth behind one of the most audacious frauds in modern history.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798303859920
• Reliure: Broché
• Nombre de pages: 64
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible