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Synopsis
In a world where technology increasingly shapes behaviors in sophisticated ways, understanding the mechanisms behind digital persuasion has become essential for professionals, researchers, and anyone interacting with the digital environment. "PERSUASIVE TECHNOLOGY – From Fundamentals to Practical Applications", written by Diego Rodrigues, is a definitive guide to understanding how technology influences decisions, habits, and perceptions.
This book provides a theoretical and practical approach to the principles of digital persuasion, exploring everything from psychological foundations and classic influence models to the application of advanced algorithms, artificial intelligence, and persuasive design in digital platforms. With a detailed analysis, the author investigates the impact of the attention economy, social media, neuromarketing, and gamification on human behavior, revealing the strategies used by companies to capture and retain user attention.
In addition to examining ethical challenges and the risks of digital manipulation, the book presents effective methods for recognizing and defending against hidden influences, protecting privacy and autonomy in the hyperconnected era. It also discusses the role of persuasive technology in areas such as education, health, politics, and digital marketing, as well as emerging challenges with the rise of generative AI and brain-machine interfaces.
If you want to understand how technology influences decisions and how to protect yourself or apply these concepts ethically, this book is the ideal tool to navigate the digital landscape with awareness and strategy.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
- ÉditeurIndependently published
- Date d'édition2025
- ISBN 13 9798310241350
- ReliureBroché
- Langueanglais
- Nombre de pages135
- Coordonnées du fabricantnon disponible
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PERSUASIVE TECHNOLOGY: From Fundamentals to Practical Applications (Quick Learn Series)
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PERSUASIVE TECHNOLOGY: From Fundamentals to Practical Applications (Quick Learn Series)
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Persuasive Technology (Paperback)
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Paperback. Etat : new. Paperback. In a world where technology increasingly shapes behaviors in sophisticated ways, understanding the mechanisms behind digital persuasion has become essential for professionals, researchers, and anyone interacting with the digital environment. "PERSUASIVE TECHNOLOGY - From Fundamentals to Practical Applications", written by Diego Rodrigues, is a definitive guide to understanding how technology influences decisions, habits, and perceptions.This book provides a theoretical and practical approach to the principles of digital persuasion, exploring everything from psychological foundations and classic influence models to the application of advanced algorithms, artificial intelligence, and persuasive design in digital platforms. With a detailed analysis, the author investigates the impact of the attention economy, social media, neuromarketing, and gamification on human behavior, revealing the strategies used by companies to capture and retain user attention.In addition to examining ethical challenges and the risks of digital manipulation, the book presents effective methods for recognizing and defending against hidden influences, protecting privacy and autonomy in the hyperconnected era. It also discusses the role of persuasive technology in areas such as education, health, politics, and digital marketing, as well as emerging challenges with the rise of generative AI and brain-machine interfaces.If you want to understand how technology influences decisions and how to protect yourself or apply these concepts ethically, this book is the ideal tool to navigate the digital landscape with awareness and strategy. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798310241350
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Persuasive Technology (Paperback)
Vendeur : Grand Eagle Retail, Fairfield, OH, Etats-Unis
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Paperback. Etat : new. Paperback. In a world where technology increasingly shapes behaviors in sophisticated ways, understanding the mechanisms behind digital persuasion has become essential for professionals, researchers, and anyone interacting with the digital environment. "PERSUASIVE TECHNOLOGY - From Fundamentals to Practical Applications", written by Diego Rodrigues, is a definitive guide to understanding how technology influences decisions, habits, and perceptions.This book provides a theoretical and practical approach to the principles of digital persuasion, exploring everything from psychological foundations and classic influence models to the application of advanced algorithms, artificial intelligence, and persuasive design in digital platforms. With a detailed analysis, the author investigates the impact of the attention economy, social media, neuromarketing, and gamification on human behavior, revealing the strategies used by companies to capture and retain user attention.In addition to examining ethical challenges and the risks of digital manipulation, the book presents effective methods for recognizing and defending against hidden influences, protecting privacy and autonomy in the hyperconnected era. It also discusses the role of persuasive technology in areas such as education, health, politics, and digital marketing, as well as emerging challenges with the rise of generative AI and brain-machine interfaces.If you want to understand how technology influences decisions and how to protect yourself or apply these concepts ethically, this book is the ideal tool to navigate the digital landscape with awareness and strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798310241350
Quantité disponible : 1 disponible(s)