Pricing for Profitability and Growth: Mastering Pricing Strategies for Technology and Services Globally - Couverture souple

Sunn, Stephan

 
9798328878418: Pricing for Profitability and Growth: Mastering Pricing Strategies for Technology and Services Globally
Couverture souple
ISBN 13 : 9798328878418
Editeur : Independently published, 2024

Synopsis

This book dives into advanced pricing for tech and service businesses. It argues for setting prices based on customer value, not just costs. Understanding customer needs and market trends is crucial for success's sustainability. For complex solutions, the book explores "value stacking" to price each element based on its impact.

Competitive intelligence and strategic positioning are also covered, along with pricing models like subscriptions and freemium. Upselling and cross-selling are included to maximize customer value. The book offers a decision process of intelligent pricing to win more deals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2024
Langue
anglais
ISBN 13 
9798328878418
Reliure
Broché
Nombre de pages
46
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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