Principles of Marketing - Couverture souple

Openstax

 
9798330442553: Principles of Marketing
Couverture souple
ISBN 13 : 9798330442553
Editeur : Open Stax Textbooks, 2024

Synopsis

Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.

Senior Contributing Authors


Dr. Maria Gomez Albrecht, University of Texas at Dallas

Dr. Mark Green, Simpson College

Linda Hoffman, Ivy Tech Community College




Contributing Authors


Jacqueline Babb, Northwestern University

Lauren M. Donovan, Delaware County Community College

Debra Ellerbrook, Concordia University Wisconsin

Lisa S. Goolsby, Southern New Hampshire University

Jaciel Keltgen, Minnesota State University

Sarah M. Shepler, Ivy Tech Community College

Deborah Toomey, Northwest Missouri State University


Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Open Stax Textbooks
Date d'édition
2024
Langue
anglais
ISBN 13 
9798330442553
Reliure
Broché
Nombre de pages
710
Coordonnées du fabricant
non disponible
Personne responsable
non disponible