Articles liés à Developing Digital Narratives in Marketing Communication

Developing Digital Narratives in Marketing Communication - Couverture rigide

 
9798337318578: Developing Digital Narratives in Marketing Communication
Couverture rigide
ISBN 13 : 9798337318578
Editeur : Igi Global Scientific Publishing, 2025

À propos de l'auteur

Recep Yilmaz, Ph.D., has been working as an Assistant Professor at Ondokuz Mayis University, Faculty of Communication, Public Relations and Publicity Department since 2015 February. Dr. Yilmaz has co-authored six books (Handbook of Research on Effective Advertising Strategies in the Social Media Age, Tradional and Digital Advertising in 150 Questions, Techniques for Scriptwriting, Advertising in 99 Questions, Keywords in Advertising, Leadership and its Contemporary Dimensions ) and has published numerous papers in several journals, conference proceedings and chapters in edited books since he got his MA. His major is Narrative Theory and Advertising. He also has studies on theotretical and literary communication. Some of the graduate courses he has given are "Narration in Literature, Cinema and Advertising", "Historical Development of Communication Science" and "Globalization of Financial Institutions and Digital Advertising".

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Igi Global Scientific Publishing
Date d'édition
2025
Langue
anglais
ISBN 13 
9798337318578
Reliure
Relié
Nombre de pages
475
Éditeur
Yılmaz Recep, Başer Betül
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne