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À propos de l'auteur
Dr. Gopalakrishnan Soundararajan is an Assistant Professor of Marketing at Muscat College, Muscat, Sultanate of Oman, with over 20 years of experience in teaching, research, and administration. He earned his PhD in Management from Anna University, India, and holds Fellowship in Higher Education (FHEA) from the University of Stirling, UK. He has successfully secured research funding from various agencies in India and Oman and has organized numerous international conferences and workshops. He has also served as a reviewer for multiple international journals and books and is an external examiner for PhD thesis. Over the years, he has supervised more than 50 MBA projects, 55 Higher National Diploma projects (SCQF level 8) from SQA-UK, 32 Bachelor with Honors projects (SCQF level 10) from the University of Stirling, UK, and 2 MSc projects from the University of Stirling.
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Modern Consumer Behavior at the Intersection of AI and Social Media
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Modern Consumer Behavior at the Intersection of AI and Social Media
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Modern Consumer Behavior at the Intersection of AI and Social Media
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Modern Consumer Behavior at the Intersection of AI and Social Media (Paperback)
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Paperback. Etat : new. Paperback. In today's digital era, the intersection of artificial intelligence (AI) and social media transforms modern consumer behavior. AI-powered algorithms shape how consumers discover, evaluate, and engage with brands, curating personalized experiences based on behavioral data. Social media platforms serve as spaces where consumers interact with content, influence, and are influenced by digital communities and trends. This convergence redefines traditional marketing, fostering real-time engagement, predictive analytics, and personalized recommendations that drive purchasing decisions. Understanding modern consumer behavior within AI-driven social media is essential for businesses building trust, loyalty, and competitive advantage in a data-centered marketplace. Modern Consumer Behavior at the Intersection of AI and Social Media explores the role of AI in transforming consumer behavior and its impact on day-to-day consumption practices. It offers practical and theoretical frameworks to leverage AI and address the modern generation's consumer patterns. This book covers topics such as purchase behavior, customer experience, and metaverse, and is a useful resource for engineers, business owners, marketers, academicians, researchers, and scientists. "This book aims to Investigate the Influence of AI and social media on consumer perception and loyalty, strategies to enhance the brand by using AI and social media and to understand the role of AI in predicting consumer behavior of various product purchases"-- Provided by publisher. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798337327488
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Modern Consumer Behavior at the Intersection of AI and Social Media
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's digital era, the intersection of artificial intelligence (AI) and social media transforms modern consumer behavior. AI-powered algorithms shape how consumers discover, evaluate, and engage with brands, curating personalized experiences based on behavioral data. Social media platforms serve as spaces where consumers interact with content, influence, and are influenced by digital communities and trends. This convergence redefines traditional marketing, fostering real-time engagement, predictive analytics, and personalized recommendations that drive purchasing decisions. Understanding modern consumer behavior within AI-driven social media is essential for businesses building trust, loyalty, and competitive advantage in a data-centered marketplace. Modern Consumer Behavior at the Intersection of AI and Social Media explores the role of AI in transforming consumer behavior and its impact on day-to-day consumption practices. It offers practical and theoretical frameworks to leverage AI and address the modern generation's consumer patterns. This book covers topics such as purchase behavior, customer experience, and metaverse, and is a useful resource for engineers, business owners, marketers, academicians, researchers, and scientists. N° de réf. du vendeur 9798337327488
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Modern Consumer Behavior at the Intersection of AI and Social Media
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Taschenbuch. Etat : Neu. Modern Consumer Behavior at the Intersection of AI and Social Media | Gopalakrishnan Soundararajan (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337327488 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 134580197
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