AI Marketing and Ethical Considerations in Consumer Engagement - Couverture rigide

 
9798337334769: AI Marketing and Ethical Considerations in Consumer Engagement
Couverture rigide
ISBN 13 : 9798337334769
Editeur : IGI Global, 2025

Synopsis

As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists.

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À propos de l'auteur

Dr. Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, training and mentorship. His current mandate is to manage the PhD programs offered at Chitkara University. Sixteen scholars have been awarded PhD degrees under his guidance and he has published over 60 Scopus / SSCI indexed papers with a number of these included in the ABDC/ABS journal list. His areas of research and consulting expertise are International Marketing and Emerging Market Studies, Consumer Behavior, Brand Management, Shopping Behavior, and Business Research Methods.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
IGI Global
Date d'édition
2025
Langue
anglais
ISBN 13 
9798337334769
Reliure
Relié
Nombre de pages
450
Éditeur
J Nair Arjun, Manohar Sridhar, Mittal Amit, Patwa Nitin
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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