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Driving Social Change Through Transformative Marketing for Gender Equity - Couverture rigide

 
9798337338422: Driving Social Change Through Transformative Marketing for Gender Equity
Couverture rigide
ISBN 13 : 9798337338422
Editeur : Igi Global Scientific Publishing, 2026

Synopsis

Driving meaningful social change requires more than traditional advocacy; it calls for innovative approaches that reshape and challenge norms and inspire collective action. Transformative marketing offers a powerful tool for advancing gender equity by using strategic communication and community-centered engagement to influence attitudes and behaviors on a scale. By amplifying marginalized voices and confronting harmful stereotypes across media and marketplaces, transformative marketing becomes a catalyst for cultural and structural change. Driving Social Change Through Transformative Marketing for Gender Equity explores the intersection of international business policies and marketing with the advancement of gender equity. This book examines how global business regulations, trade policies, and corporate strategies influence marketing practices. Covering topics such as gender equity, marketing, and social change, this book is an excellent resource for academicians, marketing professionals, policymakers, graduate students, and educators.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Igi Global Scientific Publishing
Date d'édition
2026
Langue
anglais
ISBN 13 
9798337338422
Reliure
Relié
Nombre de pages
600
Éditeur
Torres Miguel M, Kabbara Diala
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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