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À propos des auteurs
Sara Teixeira is a professor at ISCAP - Polytechnic of Porto in several undergraduate and master's degrees. Professor in the Postgraduate course in Digital Marketing and e-commerce at Instituto Superior do Vouga, Member of the scientific committee, and professor in the Postgraduate course in Digital Content Marketing & Analytics at Porto Executive Academy - ISCAP. She holds a PhD in Communication from the University of Vigo, a master's degree in Digital Marketing and a degree in Marketing. Her main research areas are marketing, marketing and consumer behavior. She is a collaborating member of the Research Center in Social and Organizational Sciences of the Polytechnic of Porto - CEOS.PP.
Zaila Oliveira has a PhD in Management and Business – Specialization in Marketing and Strategy from the University of Porto, Portugal. She teaches at the University of Maia-ISMAI and at the Instituto Superior de Contabilidade e Administração do Porto – ISCAP. Member of CEOS.PP. Researcher in the area of marketing, consumer behavior and sustainability, with published articles, some of them SCOPUS.
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The Strategic Evolution From Omnichannel to Metachannel Marketing
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The Strategic Evolution From Omnichannel to Metachannel Marketing (Paperback)
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Paperback. Etat : new. Paperback. In today's rapidly shifting digital landscape, the traditional boundaries of marketing are dissolving, giving rise to more integrated and intelligent approaches. While marketing once represented seamless connections across platforms to deliver unified customer experience. These emerging technologies and consumer expectations are pushing the envelope further. Metachannel marketing is a transformative evolution that goes beyond channel integration to create adaptive AI ecosystems capable of anticipating and responding to customer needs in real time. This strategic shift marks a new era in marketing, where data and personalization converge to redefine how brands engage with audiences across an increasingly complex digital environment. The Strategic Evolution From Omnichannel to Metachannel Marketing explores the progression of digital marketing and its shift to metachannel. This book examines the convergence of physical and digital realms, which is providing a new paradigm in which extreme personalization, interactivity, and multi-sensory experiences are considered indispensable for fostering meaningful connections between companies and their target audience. Covering topics such as marketing, AI, and metachannel, this book is an excellent resource for marketing professionals, brand managers, entrepreneurs and academics. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798337345925
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The Strategic Evolution From Omnichannel to Metachannel Marketing
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's rapidly shifting digital landscape, the traditional boundaries of marketing are dissolving, giving rise to more integrated and intelligent approaches. While marketing once represented seamless connections across platforms to deliver unified customer experience. These emerging technologies and consumer expectations are pushing the envelope further. Metachannel marketing is a transformative evolution that goes beyond channel integration to create adaptive AI ecosystems capable of anticipating and responding to customer needs in real time. This strategic shift marks a new era in marketing, where data and personalization converge to redefine how brands engage with audiences across an increasingly complex digital environment. The Strategic Evolution From Omnichannel to Metachannel Marketing explores the progression of digital marketing and its shift to metachannel. This book examines the convergence of physical and digital realms, which is providing a new paradigm in which extreme personalization, interactivity, and multi-sensory experiences are considered indispensable for fostering meaningful connections between companies and their target audience. Covering topics such as marketing, AI, and metachannel, this book is an excellent resource for marketing professionals, brand managers, entrepreneurs and academics. N° de réf. du vendeur 9798337345925
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Taschenbuch. Etat : Neu. The Strategic Evolution From Omnichannel to Metachannel Marketing | Sara Teixeira (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337345925 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 134580179
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