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Sustainable and Inclusive Practices for Building Authentic Brands - Couverture souple

 
9798337345970: Sustainable and Inclusive Practices for Building Authentic Brands
Couverture souple
ISBN 13 : 9798337345970
Editeur : Business Science Reference, 2025

À propos des auteurs

Zaila Oliveira has a PhD in Management and Business – Specialization in Marketing and Strategy from the University of Porto, Portugal. She teaches at the University of Maia-ISMAI and at the Instituto Superior de Contabilidade e Administração do Porto – ISCAP. Member of CEOS.PP. Researcher in the area of marketing, consumer behavior and sustainability, with published articles, some of them SCOPUS.

Sara Teixeira is a professor at ISCAP - Polytechnic of Porto in several undergraduate and master's degrees. Professor in the Postgraduate course in Digital Marketing and e-commerce at Instituto Superior do Vouga, Member of the scientific committee, and professor in the Postgraduate course in Digital Content Marketing & Analytics at Porto Executive Academy - ISCAP. She holds a PhD in Communication from the University of Vigo, a master's degree in Digital Marketing and a degree in Marketing. Her main research areas are marketing, marketing and consumer behavior. She is a collaborating member of the Research Center in Social and Organizational Sciences of the Polytechnic of Porto - CEOS.PP.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Science Reference
Date d'édition
2025
Langue
anglais
ISBN 13 
9798337345970
Reliure
Broché
Nombre de pages
540
Éditeur
Oliveira Zaila, Teixeira Sara
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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