Articles liés à Innovative Strategies in Aviation Management and Marketing

Innovative Strategies in Aviation Management and Marketing - Couverture rigide

 
9798337349527: Innovative Strategies in Aviation Management and Marketing
Couverture rigide
ISBN 13 : 9798337349527
Editeur : Igi Global Scientific Publishing, 2025

À propos de l'auteur

Bruno Sousa is an Adjunct Professor of Marketing at Polytechnic Institute of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Marketing Tourism (IPCA); CiTUR - Center for Tourism Research, Development and Innovation and UNIAG research member. He's teaching fields include marketing and strategy. His research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Igi Global Scientific Publishing
Date d'édition
2025
Langue
anglais
ISBN 13 
9798337349527
Reliure
Relié
Nombre de pages
300
Éditeur
Sousa Bruno Barbosa, Marques Mariana Inácio, Arantes Luzia, O'Neill Alexandra
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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