Dr. Tan Poh Ling earned her doctorate from Universiti Sains Malaysia, focusing on communication. Her academic background includes both undergraduate and postgraduate qualifications in public relations and environmental communication. Her research interests include corporate branding and marketing, strategic communication, tourism branding and communication. Currently, she serves as a Senior Lecturer at Sunway University Malaysia. Additionally, she is also an accredited HRD Corp. trainer and an Exco Member for Strategic Communication and Branding at the Malaysian Association of Communication Educators (MACE).
Dr. Sang Kun holds a PhD from the University of Padua. He is currently working as an assistant professor at Xiamen University Malaysia. Dr. Sang’s research integrates GIS, digital heritage, and environmental communication, with a particular focus on heritage issues. He has published in high-impact journals supported by research grants, such as Fujian Social Science Research Fund. He actively participates in international conferences and serves on editorial and scientific committees. His academic contributions bridge digital innovation and heritage conservation, making him a dynamic scholar in the fields of communication and geospatial humanities.
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Paperback. Etat : new. Paperback. Persuasion and storytelling are two powerful tools in the art of communication, shaping how messages are received, understood, and utilized. Whether in marketing, politics, or education, the ability to influence others and convey ideas can determine a message's success. Storytelling engages emotions, builds connection, and makes information memorable, while persuasion employs logic, credibility, and emotional appeal to guide decision-making. Investigating how these elements work together provides valuable insights into creating communication tactics that inform, inspire, and motivate action. Investigating Persuasion and Storytelling for Effective Communication explores how storytelling techniques and persuasive strategies enhance the effectiveness of communication across different contexts. It would examine the psychological, emotional, and structural elements that make messages more compelling, memorable, and influential. This book covers topics such as data science, e-commerce, and social media, and is a useful resource for media and communications professionals, marketers, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9798337352640
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Persuasion and storytelling are two powerful tools in the art of communication, shaping how messages are received, understood, and utilized. Whether in marketing, politics, or education, the ability to influence others and convey ideas can determine a message's success. Storytelling engages emotions, builds connection, and makes information memorable, while persuasion employs logic, credibility, and emotional appeal to guide decision-making. Investigating how these elements work together provides valuable insights into creating communication tactics that inform, inspire, and motivate action. Investigating Persuasion and Storytelling for Effective Communication explores how storytelling techniques and persuasive strategies enhance the effectiveness of communication across different contexts. It would examine the psychological, emotional, and structural elements that make messages more compelling, memorable, and influential. This book covers topics such as data science, e-commerce, and social media, and is a useful resource for media and communications professionals, marketers, academicians, researchers, and scientists. N° de réf. du vendeur 9798337352640
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Taschenbuch. Etat : Neu. Investigating Persuasion and Storytelling for Effective Communication | Poh Ling Tan (u. a.) | Taschenbuch | Englisch | 2026 | IGI GLOBAL SCIENTIFIC PUBLISHING | EAN 9798337352640 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 135116213
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