Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing - Couverture rigide

Couverture rigide

ISBN 13 : 9798337359168

Editeur : Igi Global Scientific Publishing, 2026

Synopsis

Digital influencer marketing defines modern communication, reshaping how brands, audiences, and cultures interact in an interconnected society. Driven by social media platforms and data-driven personalization, influencers combine authenticity and storytelling to shape consumer perceptions and behaviors. The strategies behind influencer marketing encompass platform algorithms, audience engagement dynamics, and trust-based relationships. The rise of influencers also carries broader societal implications, influencing norms around consumption, identity, and digital labor. Examining the strategies, dynamics, and societal impacts of digital influencer marketing may help organizations better understand its role in modern marketing and social life. Strategies, Dynamics, and Societal Impacts of Digital Influencer Marketing explores the evolving field of influencer marketing. It examines its theoretical underpinnings, strategic applications, the characteristics of influencers, the psychological mechanisms of influence, ethical considerations, and its broader societal implications. This book covers topics such as fraud detection, mental health, and social media, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.

A propos du livre

À propos des auteurs

Dr. Ahmad Shaheen is an Assistant Professor of Marketing at the Arab Academy for Science and Technology and Maritime Transport, Alexandria, Egypt. He holds a Ph.D. in Marketing from an AACSB-accredited institution, with a research focus on digital marketing, consumer behavior, AI-driven marketing strategies, and marketing analytics. Dr. Shaheen has extensive experience in teaching, research, and industry consulting, specializing in the integration of artificial intelligence, data science, and marketing automation into business practices. His research explores emerging trends in influencer marketing, customer engagement, and market dynamics. He has published in peer-reviewed journals and actively collaborates on interdisciplinary projects related to data-driven decision-making and strategic marketing management.

Dr Arman Khan is an esteemed academician, deeply committed to advancing knowledge and fostering intellectual growth. With over a decade of experience, he has solidified his reputation in the field of academia and research. He holds a Ph.D. from Putra Business School, Malaysia's first AACSB accredited business institution. Currently, Dr. Khan serves as an Assistant Professor of Marketing at Shaheed Benazir Bhutto University, Pakistan. In addition to his teaching role, Dr. Khan has demonstrated a significant presence on both national and international academic stages. His research has been featured in high-impact journals, and he has presented his work at numerous conferences worldwide. Dr. Arman has authored numerous books published by renowned publishers, further showcasing his academic expertise. Through collaboration with fellow scholars, he has refined his research methodologies and expanded his academic contributions. Dr. Khan's editorial roles include serving as Chief Editor of a reputable research journal and being an active member of several editorial boards across national and international journals. His leadership in these roles reflects his dedication to elevating academic discourse and nurturing an environment that encourages innovation and scholarly excellence. Dr. Khan continues to shape the trajectory of academic research, fostering an environment of innovation and excellent.

Détails de l'édition

• Éditeur: Igi Global Scientific Publishing
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798337359168
• Reliure: Relié
• Nombre de pages: 350
• Éditeur: Shaheen Ahmad Yahya Moustafa, Naim Arshi, Khan Arman
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne