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À propos des auteurs

Dr. Abdelrehim Awad is an Associate Professor of Business Administration at the College of Business, University of Bisha, Saudi Arabia. He holds a Ph.D. in Business Administration from Al-Azhar University, Cairo, with a specialization in marketing and strategic management. His research focuses on digital marketing, supply chain innovation, artificial intelligence applications, and organizational development. Dr. Awad has published extensively in Scopus- and WoS-indexed journals, including recent works on ethical leadership, digital transformation, influencer marketing, and AI-driven decision-making Abdelrehim Awad 2025 B . He is also an editor and contributor to several IGI Global volumes and serves on editorial boards of multiple international journals. His work emphasizes bridging theory and practice, advancing innovation and entrepreneurship in business and management research.

Dhafer Alahmari Assistant professor, Academic–practitioner in public procurement and supply chain management; leads procurement transformation initiatives and supervises theses; also serves as a logistics consultant. Dr. Dhafer collaborates extensively with regional and international scholars and plays an active role in advancing high-impact research across domains related to artificial intelligence, strategic management, and operational excellence. His commitment to academic rigor and thought leadership is reflected in his contributions to peer-reviewed publications, editorial activities, and academic development initiatives, reinforcing his reputation as a leading voice in technology-enabled business research.

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