Articles liés à AI, Virtualization, and the Future of Marketing

AI, Virtualization, and the Future of Marketing - Couverture souple

 
9798337381435: AI, Virtualization, and the Future of Marketing
Couverture souple
ISBN 13 : 9798337381435
Editeur : Business Science Reference, 2025

À propos des auteurs

Recep Yılmaz , Ph.D., is a professor and Head of the Department of Public Relations and Publicity at Ondokuz Mayıs University. Specializing in Narrative Theory, Advertising, and Theoretical Communication, he is a prolific scholar whose contributions significantly impact communication and narrative studies. Dr. Yılmaz has authored twelve influential books, including (indexed in WoS and Scopus) "Narrative Advertising Models and Conceptualization in the Social Media Age," "Handbook of Research on Narrative Interactions," and "Handbook of Research on Effective Advertising Strategies in the Social Media Age." His extensive publications span prestigious journals, conference proceedings, and book chapters. Additionally, he authored the philosophical horror novella “Çerçici,” highlighting his versatile storytelling skills. He teaches courses such as "Narrative in Literature, Cinema and Advertisement" and "Advertising Scriptwriting," inspiring students with innovative methodologies and profound industry insights..

Betül Başer is a research assistant at Ondokuz Mayıs University, Department of Public Relations and Publicity. She graduated from Cumhuriyet University, Faculty of Communication, Department of Public Relations and Publicity in 2017. In the same year, she started her master's degree at Marmara University Institute of Social Sciences, Department of Public Relations and Publicity, with the title “The Role of Social Media Phenomena on Purchasing Decision of Z Generation Consumers: The Example of YouTubers in 2020. In the same year, she started her doctorate education at Istanbul University Institute of Social Sciences, Department of Public Relations and Publicity, and she is continuing her doctorate education. Fields of study: Public relations, new media, digital games, and consumer behavior.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Science Reference
Date d'édition
2025
Langue
anglais
ISBN 13 
9798337381435
Reliure
Broché
Nombre de pages
288
Éditeur
Yılmaz Recep, Başer Betül
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne