Harmonizing Experience and Value Creation in the AI-Driven World - Couverture souple

Couverture souple

ISBN 13 : 9798337382838

Editeur : Business Science Reference, 2026

A propos du livre

À propos des auteurs

Nasser Al Harrasi is a senior academic and researcher in Human Resource Management, currently leading the HRM Program at the University of Technology and Applied Sciences in Oman. He holds a PhD in Management from Binary University and is a Fellow of the UK Higher Education Academy. With over 10 years of experience in higher education and industry, Dr. Al Harrasi has published extensively on HRM, university–industry collaboration, and the integration of AI in education. He has led national research projects funded by Oman’s Ministry of Higher Education and contributed to several academic books and conferences, including at Cambridge and Edinburgh. In addition to his academic leadership, he serves as a Research Associate at Oxford Business College (UK) and is a board member at the Global College of Engineering and Technology. He is also a recipient of national awards recognizing his contributions to research and education in Oman.

Zahra Alhabsi is a Senior Lecturer at the University of Technology and Applied Sciences (UTAS), Oman, with extensive experience in marketing, branding, and stakeholder communication. She holds a PhD from Brunel University London, where her research examined value co-creation and employer branding in the context of corporate social responsibility. Her academic work focuses on branding strategies, CSR, innovation in higher education, and the emerging role of generative AI in organisations and learning environments. She has led national-level initiatives related to graduate employability, institutional branding, and digital transformation, and has contributed to international publications and conferences, including work on ethical AI and AI-driven brand equity.

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798337382838
• Reliure: Broché
• Nombre de pages: 384
• Éditeur: Al Harrasi Nasser Hamed, Al Habsi Zahra Sultan
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne