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Managing Human Capital at the Intersection of Generative AI and Digital Sustainability - Couverture souple

 
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À propos des auteurs

Abdelrehim Awad is a faculty member in Business Administration (Marketing and Supply Chain Management) at the University of Bisha (Saudi Arabia). His scholarship spans digital transformation, AI-enabled marketing, customer knowledge management, and sustainability-oriented decision-making. He has served as editor of multiple IGI Global volumes focused on AI and sustainability and contributes to international peer review and editorial activities.

Amr El Daba is Regional Dean at the Arab Academy for Management, Banking, and Financial Sciences (AAMBFS). He has extensive academic and administrative leadership experience across undergraduate and postgraduate programs, with research and training interests spanning economics, governance, and development-oriented strategy. He has supervised postgraduate research and supported digital transformation initiatives in higher education.

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