Ethnocentrism and Its Impact on Tourism Outcomes - Couverture rigide

Couverture rigide

ISBN 13 : 9798337396293

Editeur : Igi Global Scientific Publishing, 2026

Synopsis

Tourism in a globalized world is no longer just about where people go; it's shaped by the cultural, social, and economic lens through which travelers see the world. Ethnocentrism, the tendency to favor one's own culture over others, plays a quiet but powerful role in this, steering how tourists choose destinations, judge their experiences, and perceive destination brands. At the same time, destinations themselves are competing harder than ever to build recognizable, memorable brands in an increasingly crowded global market. The most successful among them cultivate something more valuable than name recognition: a base of enthusiastic "destination evangelists" who promote the place to others without being asked. Together, cultural bias and destination branding are quietly reshaping how tourism outcomes are won and lost. Ethnocentrism and its Impact on Tourism Outcomes explores the intersection of ethnocentrism and destination evangelism to reveal how cultural bias and branding strategy shape tourism outcomes. By connecting theory with evidence-based research, case studies, and conceptual frameworks, this book provides valuable insights into how cultural predispositions influence traveler behavior, how destinations can craft strategic branding, and how positive visitor experiences translate into active advocacy. Covering topics such as digital echo chambers, competitive internationalization, and political turmoil, this book is an excellent academic resource for graduate and doctoral students, tourism researchers, destination marketers, branding professionals, hospitality industry practitioners, policymakers, and more.

A propos du livre

À propos de l'auteur

Mohammad Soliman is currently working at the Marketing Department, Sultan Qaboos University, Oman. He previously served as Head of Research and Consultation Department, UTAS, Salalah, Oman. He is also a Full Professor, Faculty of Tourism and Hotels, Fayoum University, Egypt. He has published multiple papers in high-rank journals indexed in ABDC, WoS, and Scopus (e.g., International Journal of Hospitality Management, Tourism Management Perspectives, Journal of Destination Management & Marketing, Current Issues in Tourism, Technology in Society, Tourism Review, Journal of Service Theory & Practice, International Journal of Human-Computer Interaction, Journal of Consumer Behaviour, Journal of Tourism and Services, etc.). Additionally, he sits on the editorial board of different academic journals and serves as an associate editor and reviewer for several top-tier journals. He has successfully supervised and examined several master's and PhD theses. His research interests include tourism marketing, destination marketing, branding, consumer behaviour, AI in education & marketing, PLS-SEM, and review studies.

Détails de l'édition

• Éditeur: Igi Global Scientific Publishing
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798337396293
• Reliure: Relié
• Nombre de pages: 500
• Éditeur: Al-Balushi Maha K, Soliman Mohammad
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne