AI Applications for Digital Marketing Education: Pedagogy, Skills Development, and Future Directions - Couverture souple

Couverture souple

ISBN 13 : 9798337398945

Editeur : IGI Global, 2026

A propos du livre

À propos des auteurs

Rúben Pinhal holds a PhD in Marketing and Strategy from the University of Aveiro (Portugal). He is a university lecturer and researcher affiliated with the ISCA – Institute of Accounting and Administration of the University of Aveiro, and a researcher at GOVCOPP (Governance, Competitiveness and Public Policies Research Centre), integrated in the CIS – Competitiveness, Innovation and Sustainability unit. His academic work focuses on digital marketing, user-generated content (UGC), social media strategy, destination branding, and the application of emerging technologies―particularly artificial intelligence―in marketing and tourism contexts. His doctoral research examined the role of user-generated photography on Instagram in destination image formation and tourist decision-making, with empirical applications to UNESCO Creative Cities, using mixed methods such as content analysis, surveys, interviews, and eye-tracking techniques. Rúben Pinhal has authored and co-authored scientific articles, systematic literature reviews, and book chapters published in peer-reviewed international journals and academic volumes, particularly in the fields of tourism marketing, digital advertising, social media engagement, and marketing education. In parallel with his research activity, he teaches undergraduate and postgraduate courses in Marketing, Digital Marketing, Social Media Marketing, and Artificial Intelligence applied to marketing, actively integrating AI tools into pedagogical practice. He is also involved in academic supervision, conference reviewing, and international editorial projects.

Ana Estima holds a PhD from the University of Aveiro (Portugal) and is a university lecturer and researcher affiliated with the ISCA – Institute of Accounting and Administration of the University of Aveiro. She is a researcher at GOVCOPP (Governance, Competitiveness and Public Policies Research Centre), integrated in the CIS – Competitiveness, Innovation and Sustainability unit. Her academic work is situated at the intersection of marketing, management education, entrepreneurship, and pedagogical innovation in higher education. A significant part of her recent research has focused on innovative teaching and learning methodologies in marketing and entrepreneurship education, including project-based learning approaches and strategies for inclusive education. She has co-authored peer-reviewed conference papers addressing challenges in entrepreneurship education and inclusive learning, notably research on the integration of students with intellectual and developmental disabilities into higher education contexts within marketing and management programmes. These works have been presented at international conferences dedicated to higher education innovation and educational development. In parallel, Ana Estima has contributed to applied research in marketing and management, participating in collaborative academic projects and scientific dissemination initiatives. Her teaching and research profile reflects a strong commitment to inclusive, student-centred, and practice-oriented education, aligned with contemporary debates on accessibility, innovation, and social responsibility in higher education.

Ana Carolina Carvalho holds a PhD in Marketing and Strategy and an experienced researcher in the fields of marketing, innovation, entrepreneurship, and management education. She holds a Master’s degree and has developed a sustained academic trajectory combining research on innovation systems, supply chain management, and industrial strategy with more recent work on entrepreneurship education and inclusive learning in higher education. Her scholarly contributions include peer-reviewed journal articles and book chapters published by international academic publishers, addressing topics such as open innovation in small and medium-sized enterprises, supply chain management and innovative suppliers, and strategic challenges in the Portuguese automotive industry. Her work has been indexed in Scopus and published in outlets such as the International Journal of Innovation and Learning and international research handbooks on innovation and entrepreneurship. More recently, her research has focused on pedagogical innovation and inclusive education within marketing and entrepreneurship curricula. She has co-authored conference papers on project-based learning and inclusive learning strategies in higher education, including work presented at international conferences addressing entrepreneurship education and the inclusion of students with intellectual and developmental disabilities. As a doctoral researcher, Ana Carolina Carvalho continues to contribute to interdisciplinary research at the intersection of marketing, innovation, and education, combining empirical rigor with applied and pedagogical relevance.

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2026
• Langue: anglais
• ISBN 13: 9798337398945
• Reliure: Taschenbuch
• Nombre de pages: 408
• Éditeur: Pinhal Rúben, Estima Ana, Carvalho Ana Carolina
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne