The Bizarre Chronicles of Product Innovation: 20 stories of brand overextension that went ridiculously wrong - Couverture souple

Calvo Lance, David

 
9798339638087: The Bizarre Chronicles of Product Innovation: 20 stories of brand overextension that went ridiculously wrong
Couverture souple
ISBN 13 : 9798339638087
Editeur : Independently published, 2024

Synopsis

Welcome to The Bizarre Chronicles of Product Innovation—a wild ride through the unpredictable world of branding and product design, where the boldest ideas lead to the most spectacular failures. This isn’t your typical guide to success, nor your typical innovation handbook. This is a shameless salute to the hilarious, jaw-dropping flops that have shaped the history of product launches and brand overextension.

In these pages, you'll find a carnival of the gloriously absurd, missteps so grand that they’ve earned a special place in the annals of marketing history. We will dive deep into the stories that dared to defy convention, like when Coca-Cola wanted to change its name, or when Bic, very confidently, released disposable underwear to the masses. Each chapter will offer you a front-row seat to the moments when ambitious visions collided with the harsh reality, leaving behind unforgettable lessons in how to mess things up.

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Éditeur
Independently published
Date d'édition
2024
Langue
anglais
ISBN 13 
9798339638087
Reliure
Broché
Nombre de pages
143
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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