Building Better Brands: A Comprehensive Guide to Strategic Brand Identity Development - Couverture souple

Lerman, Scott

 
9798347494132: Building Better Brands: A Comprehensive Guide to Strategic Brand Identity Development
Couverture souple
ISBN 13 : 9798347494132
Editeur : Blurb, 2026

Synopsis

"Building Better Brands" (second edition) is an essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization's brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding. Second Edition Illustrations by Will Ayres.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Blurb
Date d'édition
2026
Langue
anglais
ISBN 13 
9798347494132
Reliure
Broché
Nombre de pages
98
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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