Adoption of NFTs and Cryptocurrency in Marketing - Couverture rigide

Couverture rigide

ISBN 13 : 9798369313923

Editeur : IGI Global, 2024

Synopsis

In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.

A propos du livre

À propos de l'auteur

Jyoti Verma is a faculty at Chitkara Business School, Chitkara University, Punjab, India. With more than 20 research papers to her credit published in various journals and conferences at the national & international levels, Dr. Verma has developed her core expertise in the area of service quality, blockchain, and behavioral finance. She has authored 1 book titled 'Accelerating the Development of Quality of IT-Enabled Banking Services' by international publishers and published many book chapters in edited books at the international level. She has published five patents and out of which three patents are granted. She has prepared and delivered many E-Content programs on Research Methodology (MOOCs funded projects).

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798369313923
• Reliure: Relié
• Nombre de pages: 294
• Éditeur: Malik Reena, Verma Jyoti, Chaudhary Prashant, Sharma Ambuj
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne