New Trends in Marketing and Consumer Science - Couverture rigide

Couverture rigide

ISBN 13 : 9798369327548

Editeur : IGI Global, 2024

Synopsis

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

A propos du livre

À propos des auteurs

Theodore Tarnanidis is a researcher in the Business Administration Department at the University of Macedonia. He finished his postdoctoral research at the University of Macedonia, in November 2015, in the area of sustainable entrepreneurship. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A. from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on Decision-Making Processes in Sustainable Innovations and Entrepreneurship, Conjoint Models and preference measurement techniques, modelling of purchases and consumer behavior. His work has been published in various internationally renowned scientific conferences and journals mostly from the fields of Business Administration.

Nikolaos Sklavounos is an Adjunct Lecturer at the International Hellenic University, at Perrotis College of the American Farm School and at Mediterranean College in Thessaloniki, Greece. He holds a PhD in International Business from the University of Macedonia, Thessaloniki, Greece. His research appears in the European Journal of International Management, Transnational Corporations Review, Journal of Strategy and Management, International Journal of Productivity and Performance Management, Eastern Journal of European Studies, Journal of Business Paradigms, Elsevier Procedia Economics and Finance, Springer Procedia in Business and Economics, East-West Journal of Economics and Business, Scientific Bulletin - Economic Sciences and in the proceedings of several international conferences. His academic interests include international business, international strategic alliances, strategic management, global marketing, exports, new technologies and human capital.

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798369327548
• Reliure: Relié
• Nombre de pages: 516
• Éditeur: Tarnanidis Theodore K., Sklavounos Nikolaos
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne