Academic and Business Impacts of User Experience in Web 3.0 - Couverture rigide

Couverture rigide

ISBN 13 : 9798369329733

Editeur : IGI Global, 2025

Synopsis

In today's dynamic digital landscape, there's no denying the crucial role that user experience (UX) plays in shaping customer perceptions and driving organizational success. However, many businesses need help understanding and implementing effective UX strategies, leading to user frustration and missed growth opportunities. This challenge is compounded by the increasing demand for speed, convenience, and sustainability in online interactions, requiring innovative approaches to design and operation. Academic and Business Impacts of User Experience in Web 3.0 offers a comprehensive solution grounded in theoretical frameworks and empirical insights. The book equips professionals and researchers with the tools needed to enhance user satisfaction and drive business success by providing a deep understanding of UX at different levels of the information and knowledge society. From e-learning technologies to urban logistics systems, our book explores the strategic role of UX. It offers practical guidance for optimizing design, management, and operation. This book is a resource to help bridge the gap between theory and practice through a multidisciplinary approach, offering actionable insights for professionals across various disciplines. By integrating multiple theoretical perspectives and industry-specific comparisons, our book provides a holistic view of UX in e-learning and e-commerce, empowering readers to navigate the complexities of modern digital environments confidently. Whether you're a marketing expert, an IT professional, or a change management specialist, this book will revolutionize your approach to UX, enabling you to drive innovation and achieve sustainable growth in the digital age.

A propos du livre

À propos de l'auteur

Jean-Eric Pelet holds a PhD in Marketing, an MBA in Information Systems and a BA (Hns) in Advertising. As an assistant professor in management, he works on problems concerning consumer behaviour when using a website or other information system (e-learning, knowledge management, e-commerce platforms), and how the interface can change that behavior. His main interest lies in the variables that enhance navigation in order to help people to be more efficient with these systems. He works as a visiting professor both in France and abroad (England, Switzerland) teaching e-marketing, ergonomics, usability, and consumer behaviour at Design Schools (Nantes), Business Schools (Paris, Reims), and Universities (Paris Dauphine – Nantes). Dr. Pelet has also actively participated in a number of European Community and National research projects. His current research interests focus on, social networks, interface design, and usability.

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2025
• Langue: anglais
• ISBN 13: 9798369329733
• Reliure: Gebundene Ausgabe
• Nombre de pages: 360
• Éditeur: Pelet Jean-Éric
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible