Advancing the Marketing Technology (MarTech) Revolution - Couverture rigide

Couverture rigide

ISBN 13 : 9798369343616

Editeur : IGI Global, 2024

Synopsis

As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing their marketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth.

A propos du livre

À propos de l?auteur

Minh Tung Tran gains (his 1st Doctoral Degree) a Doctor of Business Administration (DBA Degree) in Marketing Management from University of Technology and Management (UITM), Poland and a Master of Science in Business Information Systems from Heilbronn University, German. He is currently Acting Director of Swinburne Vietnam – Danang Location cum Media and Business Lecturer. He has over 18 years of work experience and over 12 years in teaching and sharing at both over 40 Enterprises and over 22 Higher Educational Institutions in Vietnam. His research interests are in Social Media, PR, Marketing, Marketing in Higher Education, Innovation Teaching Methodology, Data Driven Marketing, Information Systems, Standards Based Curriculum, Experience Learning and Gamification in Education. Recently, he has completed and obtained (his 2nd and 3rd Doctoral Degree) EdD - Professional Doctorate in Educational Administration & Leadership and Doctor of Philosophy (Ph.D.) in Media and Communication from European International University, EIU-Paris, France, in 2023 which can assist him in his personal development plan (PDP) and professional career in current role in leading and administrating international higher education as well as teaching Media and Business.

Détails de l'édition

• Éditeur: IGI Global
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798369343616
• Reliure: Relié
• Nombre de pages: 300
• Éditeur: Tran Minh Tung
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne