Bleisure Tourism and the Impact of Technology - Couverture souple

Couverture souple

ISBN 13 : 9798369348888

Editeur : Business Science Reference, 2024

Synopsis

In today's fast-paced world, professionals often struggle to balance their work commitments and personal well-being, particularly during business trips. The conventional approach to business travel usually prioritizes work over relaxation and exploration, leaving travelers feeling overwhelmed and burnt out. As a result, there is a growing need for a solution that allows individuals to seamlessly integrate work and leisure, fostering a healthier and more fulfilling travel experience. Bleisure Tourism and the Impact of Technology is a comprehensive reference source that explores the evolution and significance of bleisure tourism. It provides readers with valuable insights into how they can transform their business trips into enriching experiences. From practical strategies for blending professional commitments with leisure activities to case studies on successful bleisure destinations, this book equips readers with the knowledge and tools they need to embrace this transformative trend.

A propos du livre

À propos des auteurs

Swati Sharma , Ph.D., is currently working as an Associate Professor with Amity University, India. She holds 18 years of teaching and industry experience. She is Vice- President of Women's Indian Chamber of Commerce and Industry. She is First Indian to receive the Certified Tourism Educator award from Asia Pacific Institute of Events Management. She is the reviewer of Consumer Behavior in Tourism & Hospitality, Inderscience Journals & IGI Global. She has authored & Edited 15 books & published research papers in National & International journals of repute. (IGI Global, Taylor & Francis, Springer, Apple Academy Press, CABI, Edward & Elgar).

Dr. Narendra Kumar is currently working as Assistant Professor at Amity Institute of Travel & Tourism, Amity University, Noida. With 23 years of experience in travel & tourism industry and academia, he has made significant contributions to the area of tourism education. Dr. Kumar has a strong interest in Business travel, tourist behaviour and visitor experiences has published extensively on related topics. In addition to his academic pursuits, Dr. Kumar is actively involved in helping young graduates of tourism and hospitality domain to help them in establishing their own start-ups. He has been invited to speak at numerous conferences and seminars on tourism and related fields and his current research focuses on student mentoring. Dr. Kumar’s previous works include one edited book on “Tourist Behaviour” published by Apple Academic Press, USA; one book on “Digital Marketing” and one on “Ethical Aspects of Business in Tourism”.

Vasco Ribeiro dos Santos holds a Ph. D. in Business Sciences with specialization in Marketing from Fernando Pessoa University, Portugal. He also earned a PhD in Tourism from Seville University, Spain. Vasco also holds a Post-Doc in Innovation Management applied to Sustainable Luxury Tourism from Aveiro University, Portugal. Currently he is the coordinator of the Master Degree in Business Management at the Higher Institute of Management and Administration of Santarém (ISLA Santarém) along with coordinator of the Degree in Commercial Management at the Higher Institute of Management and Administration of Santarém. Vasco has been author of scientific papers and book chapters. His research areas include luxury tourism, sustainable tourism, ethical marketing, wine marketing, wine tourism, and employer branding.

Karen Miranda-Fernandez holds a doctoral degree in Business Management specialized in Hospitality Management earned at Philippine Women’s University, Manila. She is the Vice President for Southeast Asia of the Asia Pacific Institute for Events Management (APIEM) and President of APIEM Events Management Services. She has been appointed as visiting professor in many universities. She was a postdoctoral scholar at School of Events, Tourism and Hospitality in Leeds Beckett University, United Kingdom. She holds master’s degree in Business Administration major in Hotel and Restaurant Management earned at Philippine Women’s University, Manila. Her research interests include events management, sustainable tourism, and hospitality management. She has participated and presented research papers in a number of international academic conferences held in Taiwan, Dubai, USA, Hong Kong, Vietnam, South Korea, Japan, Malaysia, New Zealand, and United Kingdom. She has served as keynote speaker and session chair in international conferences and a member of Scientific and Editorial Review Board of Journal of Responsible Tourism Management; Asia Pacific International Events Management Journal; and Journal of Tourism, Hospitality, and Travel. Dr. Fernandez is one of the book authors of International Best Practice in Event Management and Editor-in-Chief of International Journal of Sustainable Tourism and Hospitality Management.

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798369348888
• Reliure: Broché
• Nombre de pages: 390
• Éditeur: Sharma Swati, Kumar Narendra, Ribeiro Dos Santos Vasco, Miranda-Fernandez Karen
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne