Cases on Chinese Unicorns and the Development of Startups - Couverture souple

9798369348932: Cases on Chinese Unicorns and the Development of Startups

Couverture souple

ISBN 13 : 9798369348932

Editeur : Business Science Reference, 2024

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In today's dynamic landscape of global entrepreneurship, understanding the intricacies of China's burgeoning startup ecosystem poses a significant challenge for scholars and business enthusiasts alike. The Chinese market continues to produce an increasing number of unicorn companies, which are companies that are privately owned and valued at over one billion US dollars. There is now a pressing need to dissect their growth trajectories, financial strategies, and leadership dynamics. However, accessing credible and comprehensive insights into these companies' journeys still needs to be discovered, hindering academic inquiry and practical business discussions. Cases on Chinese Unicorns and the Development of Startups emerges as a beacon of clarity amidst this complexity. Through a meticulously curated collection of case studies, this book offers a solution to the problem of understanding China's startup landscape. Each case study thoroughly explores a different Chinese unicorn, presenting verifiable information on the company's evolution, market presence, revenue streams, leadership transitions, and funding sources. By delving into the real-world experiences of these companies, the book equips scholars, researchers, and business practitioners with the practical insights needed to navigate the nuances of the Chinese market and replicate success in diverse global contexts.

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� propos des auteurs

Elhaoussine Youssef is a researcher and professional from France. He has a scientific background in Physic-Chemistry and Analytic Chemistry and Marketing and Entrepreneurship background. He has been working in China for more than 5 years as a production manager for a French printing consumable retailer, developing a manufacturer network and monitoring the production in in China and Europe. In 2013, he decided to turn to a more academic career. His research focused on consumer behavior in China. After that, he became a researcher for the Sun Yat-sen International School Of Business And Finance specializing in B2B Branding strategies for Chinese factories and the Belt Road Initiative. He is regularly invited by trade organization to provide the latest development on brand strategies.

Henni Appelgryn started teaching in China in 2007. He is a Lecturer in the Division of Business and Management (DBM) at United International College (UIC), where he has been since 2014. He received his PhD and DBA in Business Administration from the Swiss Management Center University, Switzerland in 2015. Additionally, he received his MBA from the University of South Africa. Before moving to China, he was an entrepreneur with more than 20 years of business experience in South Africa. Amalgamate his subject knowledge in Marketing Management and Entrepreneurship with his extensive experience in business complement his understanding of the global competitive entrepreneurial environment.

Lulu Wang is an accomplished industrial consultant with a strong academic and professional background. She majored in Public Administration for her undergraduate studies and later earned a Master’s degree in Corporate Management from France. Over the course of her career, she has helped foreign companies establish themselves in China, managing major international projects, from the construction of factories to the relocation of business operations abroad. Her expertise extends beyond project management, as she is highly skilled in navigating government regulations and handling complex paperwork for large-scale initiatives. This ability has made her a key asset in ensuring the smooth development of projects in China’s complex regulatory landscape. With a deep understanding of the Chinese market and a vast network of connections, Lulu Wang provides invaluable insights and guidance to businesses seeking success in China.

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