Frugal Innovation in Entrepreneurship - Couverture souple

Couverture souple

ISBN 13 : 9798369351338

Editeur : Business Science Reference, 2025

Synopsis

Entrepreneurs face numerous challenges in today's rapidly evolving business landscape, including limited resources, uncertain markets, and increasing competition. Conventional approaches to innovation often require substantial investments and advanced technology, making them inaccessible to many entrepreneurs, particularly those in developing nations. This disparity in access to innovation tools and strategies can hinder the growth and success of small and medium-sized enterprises (SMEs) worldwide. Frugal Innovation in Entrepreneurship steps in as a valuable resource for entrepreneurs, policymakers, practitioners, and researchers seeking to understand and capitalize on the advantages of frugality in entrepreneurial environments. It aims to democratize innovation, making it available to a broader range of entrepreneurs, especially those in developing nations. By providing actionable insights and practical guidance, Frugal Innovation in Entrepreneurship contributes to the ongoing discussion on frugal innovation and its role in promoting sustainable entrepreneurship worldwide.

A propos du livre

À propos des auteurs

Reshmi Manna , Associate Professor, Department of Business Analytics, MIT World Peace University, Pune. She was CEO of HR Knowledge Lab, New Delhi. She has worked with esteemed organisations like India Trade Promoting Organisation (ITPO), IBM, IGNOU, Gargi College (DU) and ICFAI University. Obtained her SRF Fellow post of doctorate, IIT Delhi, PhD and M.Sc. (Developmental Psychology) from Calcutta University, an MBA (HR) and a PGDM in Public Relations from Annamalai University. She has 22 years of experience in behavioural science, business analytics and people analytics. She is certified in Management and Leadership (Level 5) from the Chartered Management Institute (CMI), UK, and a Master Black Belt on Service Quality from Indian Statistic Institute, New Delhi. She has published industry-oriented research papers in international and national journals and is working on process automation patents.

Ankit Singh , Business Analyst, LINTL Clothing Private Limited. He obtained his Six Sigma green belt from the Indian Statistical Institute New Delhi and an MBA (HR) from ICFAI Business School Gurgaon. He has five years of experience in Human Resources with esteemed organisations like Aditya Birla Group, HR Knowledge Lab, and Indian Institute of Management Ahmedabad.

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2025
• Langue: anglais
• ISBN 13: 9798369351338
• Reliure: Broché
• Nombre de pages: 406
• Éditeur: Manna Reshmi, Singh Ankit
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible