Persuasive Marketing and Communication Strategies in Contemporary Politics - Couverture souple

Couverture souple

ISBN 13 : 9798369361412

Editeur : Business Science Reference, 2025

Synopsis

Political marketing has been fundamental to understanding and influencing electoral dynamics and voters' decision-making processes. By effectively segmenting the electorate and creating personalized messages, candidates can establish emotional connections and build a strong political identity, essential elements for electoral success. Communication strategies, such as crisis management, television debates, and communication campaigns, are essential for building and maintaining the public image of candidates. Additionally, the rise of social media has significantly transformed the landscape of political communication, offering new platforms to impact voters and disseminate political messages in a direct and personalized way. By understanding the complexities of voter behavior and media trends, candidates can develop effective strategies to win public support and succeed at the ballot box. Persuasive Marketing and Communication Strategies in Contemporary Politics highlights the interconnected fields that play a central role in the contemporary political arena. It discusses the crucial role of the media in shaping public opinion and molding voters' perceptions of candidates and political issues as well as aligning marketing strategies with political communication objectives to maximize the impact of electoral campaigns. Covering topics such as citizen engagement, political persuasion, and voter opinion formation, this book is an excellent resource for marketing professionals, public relations specialists, politicians, government officials, professionals, researchers, academicians, and more.

A propos du livre

À propos des auteurs

Jorge Remondes , Professor at Instituto Superior de Contabilidade e Administração do Porto, of the Polytechnic Institute of Porto. Researcher at CEOS - Center for Organizational and Social Studies. Editor-in-chief at International Journal of Marketing, Communication and New Media. Author. Trainer of executives.

João Abreu, Master in Marketing and Specialist in Marketing and Advertising. PG in Human Resources. Law graduate. Current director of Slow&Flow - Marketing, Comunicação e Gestão de Territórios, Lda. Training Director at ANJE between 1998 and 2003. Chief of Staff to the Mayor of Penafiel between 2002 and 2006. Director of Penafiel Ativa - Empresa Municipal, between 2003 and 2007. Former Vice-President of ASAS between 2003 and 2005. Current board member. Senior consultant and university lecturer since 1993, in the areas of Marketing, Communication and Image and Human Resources. He is currently a lecturer at the School of Management of the Polytechnic Institute of Cávado and Ave, on the Business Management degree and the Masters in Marketing and Tourism Marketing. He also teaches at the Higher Institute of Business and Tourism Sciences, in the areas of Entrepreneurship and Marketi "EMPRESARIATO – Success Stories in Internationalization and Branding and SUCESS FULL – Success Stories in Portuguese Municipalities", having taught the Political Marketing course. He is the coordinator of the books “EMPRESARIATO - Casos de Sucesso na Internacionalização e no Branding and SUCESS FULL - Casos de Sucesso nas Autarquias Portuguesas” and Territorial Intelligence, published by Idioteque. He has attended several courses and seminars on Political and Electoral Marketing with Brazilian consultants Marco Item and Carlos Manhanelli.

Custódio Oliveira , Communications advisor since 1983, in various municipalities and public organizations, namely the Vila Nova de Famalicão and Porto City Councils and the Ministry of Internal Administration. Communications and marketing consultant since 2002, in various public and private institutions. Founder and manager of the communication company Omnisinal since 2003. Director and lecturer at ESJ - Escola de Jornalismo do Porto, since 2018. University lecturer

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2025
• Langue: anglais
• ISBN 13: 9798369361412
• Reliure: Broché
• Nombre de pages: 308
• Éditeur: Remondes Jorge, Abreu João, Oliveira Custódio
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne