Adapting to Evolving Consumer Experiences in Hospitality and Tourism - Couverture souple

Couverture souple

ISBN 13 : 9798369370223

Editeur : Business Science Reference, 2024

Synopsis

The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism companies must adapt, innovate, and anticipate future market needs. As consumers become more aware of social and environmental issues, tourism trends like ecotourism and indigenous tourism are gaining traction. Technology also plays a pivotal role, enhancing personalization and service delivery through innovations like AI and robotics. Additionally, the rise of online platforms and social media influencers has transformed how people plan and experience travel, highlighting the need for further research into these evolving dynamics. Adapting to Evolving Consumer Experiences in Hospitality and Tourism offers a comprehensive blend of theoretical insights and empirical research. It delves into sustainable practices, customer experiences, co-creation dynamics, technology-driven tourism encounters, and emerging paradigms in digital marketing. Covering topics such as artificial intelligence (AI), influencer marketing, and virtual tourism, this book is an excellent resource for professionals, graduate and postgraduate students, and researchers in the tourism and hospitality industry.

A propos du livre

À propos des auteurs

Maria Amélia Carvalho (Ph.D.) is an invited adjunct professor at the Business School of Polytechnic of Porto. She has published papers in the Journal of Marketing Theory and Practice, the International Journal of Tourism Cities, the Tourism Recreation Research Journal, and the Journal of Hospitality and Tourism Insights, among others. She is also a member of CEOS PP, a research Centre of Porto Accounting and Business School of Polytechnic of Porto.

Maria Antónia Rodrigues (Ph.D.) is a senior lecturer at the Business School of Polytechnic of Porto. She is a Director of BA in Marketing. She has published several papers in Journal of Strategic Marketing, Journal of Services Marketing, Managing Service Quality (the Journal of Service Theory and Practice), European Journal of Applied Business and Management, International Journal of Engineering and Industrial Management, International Journal of Marketing, Communication and New Media, among others. She has published an IGI book. She is a member of CEOS PP, a research Centre of Porto Accounting and Business School of Polytechnic of Porto. She has business experience in services companies.

Joaquim Pratas has a PhD in Business and Management Studies (with a specialization in Marketing and Strategy) from Faculdade de Economia do Porto - University of Porto. Currently, he is an Adjunct Professor at Instituto Superior de Contabilidade e Administração - Instituto Politécnico do Porto (ISCAP - IPP), and invited lecturer in Porto Business School - University of Porto. He is a researcher at Centro de Estudos Organizacionais e Sociais do Politécnico do Porto (CEOS.PP), and at Governance, Competitiveness and Public Policy (GOVCOPP) unit research from Universidade de Aveiro. His main interests involve Retail, Marketing, Management, Sales and Tourism, and has published academic papers and book chapters in these topics

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798369370223
• Reliure: Broché
• Nombre de pages: 508
• Éditeur: Machado Carvalho Maria Amélia, Rodrigues Maria Antónia, Pratas Joaquim Monteiro
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne