The Quantum Ai Era of Neuromarketing - Couverture souple

Couverture souple

ISBN 13 : 9798369376744

Editeur : Business Science Reference, 2024

Synopsis

The integration of quantum artificial intelligence (AI) into neuromarketing is revolutionizing how consumer behavior is understood and analyzed. By enhancing predictive analytics and uncovering subconscious responses, it enables more personalized and effective marketing strategies. This innovative approach fosters interdisciplinary collaboration, pushing the boundaries of traditional tools. As quantum AI transforms neuromarketing, it also raises important ethical considerations and challenges for future applications, shaping the future of consumer engagement. The Quantum AI Era of Neuromarketing integrates quantum AI with traditional neuromarketing, enhancing predictive analytics and understanding subconscious consumer behavior. It addresses ethical considerations, ensuring responsible use of advanced technologies, and explores future trends and challenges. Covering topics such as consumer behavior, machine learning, and virtual reality (VR), this book is an excellent resource for academicians, researchers, students, marketing professionals, executives, policymakers, and more.

A propos du livre

À propos des auteurs

Dr. Hemachandran K is a distinguished academic and researcher in the fields of Artificial Intelligence, Machine Learning, and Business Analytics. He serves as the Director of the AI Research Centre and Associate Dean of the Graduate Program at the School of Business, Woxsen University. Dr. Hemachandran holds multiple prestigious positions, including Area Chair of the Analytics Department and named professorships: the Zita Zoltay Paprika Professor of Decision Sciences & Business Economics and the Course5i Chair Professor of Business Analytics and Machine Learning. His expertise spans Artificial Intelligence and Machine Learning, contributing significantly to the School of Business at Woxsen University.

Raul Villamarin Rodriguez is the Vice President at Woxsen University. He holds a Ph.D. in Artificial Intelligence and Robotics Process Automation Applications in Human Resources from San Miguel University, Mexico. Under his leadership, Woxsen University has partnered with 50+ Leading Universities in 35 countries across 6 continents. He has been instrumental in bringing International Exchange Programs & Research opportunities with the said global partner universities for students and faculty. His areas of expertise span across the domain of Artificial Intelligence and Quantum Artificial Intelligence, Natural Language Processing, Computer Vision, Robotic Process Automation, Multi-agent Systems, Data Analytics (Big Data), Cybersecurity Management and Knowledge Engineering. Dr. Raul has been part of significant research during his tenure, primarily through RRBM, GRLI, and PRME. He has also played vital roles in organizing renowned educational symposiums for institutions like the Oxford Brookes University, UK and European Union-government bodies in Brussels, Belgium. A young achiever, Dr. Raul, has recently been awarded in the Europe India 40 under 40 Leaders and nominated in Forbes 30 Under 30 Europe 2020. His achievements also highlight him as a registered expert in Artificial Intelligence, Intelligent Systems, and Multi-agent Systems at the European Commission. Treading the path of thought leadership in the education domain, Dr. Raul has made his place as a member of international bodies such as GRLI Deans and Directors cohort, Harvard Business Review Advisory Council, and the Institute for Robotics Process Automation & Artificial Intelligence (IRPA AI). As a staunch knowledge contributor to his field of expertise, Dr. Raul is frequently seen as the keynote speaker and panel moderator at various national and international conferences. In addition, he has co-authored two reference books: ‘New Age Leadership: A Critical Insight’ and ‘Retail Store’e’ and has more than 70 publications to his credit. He is also a weekly contributing writer to various magazines, a notable journal reviewer, and an associate editor in renowned publications such as IEEE.

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798369376744
• Reliure: Broché
• Nombre de pages: 524
• Éditeur: Gajbhiye Pranjali, Kannan Hemachandran, Rodriguez Raul Villamarin, Rojas-Méndez José I.
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible