Enhancing Engagement With Gamification: Education, Business, and Healthcare Perspectives - Couverture souple

Couverture souple

ISBN 13 : 9798369383230

Editeur : Information Science Publishing, 2024

Synopsis

Gamification is transforming how we engage with various aspects of life by applying game design elements like points, badges, and challenges. Originally popular in video games, it now influences fields such as education, business, and healthcare. In education, gamification enhances student engagement, motivation, and knowledge retention by creating interactive learning experiences. Businesses leverage it to boost employee productivity, improve customer loyalty, and make tasks more rewarding. Similarly, healthcare uses gamification to promote healthier behaviors and improve patient adherence to treatment plans through engaging tools and applications. Exploring the transformative potential of gamification empowers these fields to craft more engaging and impactful experiences. Enhancing Engagement With Gamification: Education, Business, and Healthcare Perspectives provides a comprehensive exploration of how gamification is being utilized across education, business, and healthcare sectors. Through a collection of theoretical insights, practical strategies, and real-world case studies, this book illustrates the transformative potential of gamification. Covering topics such as architectural education, geriatric nursing, and user experience, this book is an excellent resource for educators, business leaders, healthcare professionals, managers, human resources professionals, organizational development specialists, doctors, nurses, therapists, academicians, and more.

A propos du livre

À propos des auteurs

Ricardo Marcão , PhD, MBA, PMP, is a global expert in Project Management, Strategy, Finance, and Healthcare Innovation, with experience in Pharma, MedTech, IT, and Professional Services. He is Chairman of ICoE Portugal at SCIP, Senior PM at Feedzai, and Professor at ISLA Santarém - Polytechnic University. His work spans Grand Strategy, Democracy, and International Relations, focusing on how geopolitics and competitive intelligence shape global business. He has led major transformations, implemented gamification for engagement and sales, and introduced a risk control model that improved project margins by 20%. From 2022–2023, he led global CRM projects for top pharma firms. Currently combating fraud, Ricardo is also an academic, editor, and speaker, with several books on strategy and innovation. As coordinator of MBA and graduate programs at ISLA Santarém, he develops future leaders at the intersection of business and technology.

Vasco Santos holds a PhD in Business Sciences with specialization in Marketing (Fernando Pessoa University, Portugal), a PhD in Tourism (Seville University, Spain), a Post-Doc in Innovation Management applied to Sustainable Luxury Tourism (Aveiro University, Portugal), an Habilitation in Management (European University, Portugal), an MSc in Marketing and Tourism Promotion, and a BA in Hospitality Management (Higher School of Tourism and Maritime Technology, Polytechnic of Leiria). Lecturer at the Polytechnic University of Tomar. Lecturer at the Higher Institute of Management and Administration of Santarém. Full researcher in GOVCOPP (Competitiveness, Innovation and Sustainability Research Group), University of Aveiro. Effective and founding member of PNT - National Tourism Platform. Author of several scientific papers and book chapters. Research areas: tourism, marketing, employer branding and management.

Détails de l'édition

• Éditeur: Information Science Publishing
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798369383230
• Reliure: Broché
• Nombre de pages: 344
• Éditeur: Marcão Ricardo, Ribeiro Santos Vasco
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne