À propos de l'auteur
Vera Teixeira Vale has a PhD in Management with specialization in Marketing and Strategy from the Faculty of Economics and Management of University of Porto, a MSc in Marketing from the Oporto Catholic University, also an MBA in Commercial Operations Management in Oporto Catholic University and a degree in Public Relations from the Maia Superior Institute. She is an Assistant Professor in the University of Aveiro (DEGEIT) . She lectures under graduated and graduated courses of Management, Marketing, Marketing Research and Consumer Behaviour. Presently, she is researcher affiliated to GOVCOPP, and a invited researcher at CEOS.PP. Her research topics are: Consumer Behaviour, Consumer Psychology, Anti-Consumption, Anti-branding, Sustainable and Responsible consumption, Expatriation Motivations, SEM, Quantitative and Qualitative Methods Her teaching interests are: Consumer Behaviour, Marketing Research and Marketing Management.
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Multidisciplinary Approach to Luxury Consumption and AI
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Multidisciplinary Approach to Luxury Consumption and AI (Hardcover)
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Hardcover. Etat : new. Hardcover. The intersection of luxury consumption and artificial intelligence (AI) combines insights from marketing, psychology, technology, and cultural studies. As AI shapes consumer behavior and brand strategies, understanding its role in the luxury market requires a perspective beyond traditional economic models. This approach considers how AI personalizes experiences, predicts preferences, and reshapes ideas of exclusivity, authenticity, and human desire. By integrating diverse viewpoints, a multidisciplinary framework may provide deeper insight into the dynamics between technological innovation and the appeal of luxury goods. Multidisciplinary Approach to Luxury Consumption and AI explores the utilization and applications of AI within the context of luxury consumption. It examines the integration of intelligent technologies into the fields of management, economics, marketing, and branding. This book covers topics such as consumer science, marketing, and fashion industry, and is a useful resource for business owners, engineers, academicians, researchers, and scientists. "This book aims to provide relevant theoretical frameworks and the latest empirical research in the field"-- This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9798369384220
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Multidisciplinary Approach to Luxury Consumption and AI
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Buch. Etat : Neu. Multidisciplinary Approach to Luxury Consumption and AI | Vera Teixeira Vale | Buch | Englisch | 2025 | IGI Global | EAN 9798369384220 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 134075156
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Multidisciplinary Approach to Luxury Consumption and AI
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Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The intersection of luxury consumption and artificial intelligence (AI) combines insights from marketing, psychology, technology, and cultural studies. As AI shapes consumer behavior and brand strategies, understanding its role in the luxury market requires a perspective beyond traditional economic models. This approach considers how AI personalizes experiences, predicts preferences, and reshapes ideas of exclusivity, authenticity, and human desire. By integrating diverse viewpoints, a multidisciplinary framework may provide deeper insight into the dynamics between technological innovation and the appeal of luxury goods. Multidisciplinary Approach to Luxury Consumption and AI explores the utilization and applications of AI within the context of luxury consumption. It examines the integration of intelligent technologies into the fields of management, economics, marketing, and branding. This book covers topics such as consumer science, marketing, and fashion industry, and is a useful resource for business owners, engineers, academicians, researchers, and scientists. N° de réf. du vendeur 9798369384220
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