Multidisciplinary Approach to Luxury Consumption and Ai - Couverture rigide

Couverture rigide

ISBN 13 : 9798369384220

Editeur : Igi Global Scientific Publishing, 2025

A propos du livre

À propos de l'auteur

Vera Teixeira Vale has a PhD in Management with specialization in Marketing and Strategy from the Faculty of Economics and Management of University of Porto, a MSc in Marketing from the Oporto Catholic University, also an MBA in Commercial Operations Management in Oporto Catholic University and a degree in Public Relations from the Maia Superior Institute. She is an Assistant Professor in the University of Aveiro (DEGEIT) . She lectures under graduated and graduated courses of Management, Marketing, Marketing Research and Consumer Behaviour. Presently, she is researcher affiliated to GOVCOPP, and a invited researcher at CEOS.PP. Her research topics are: Consumer Behaviour, Consumer Psychology, Anti-Consumption, Anti-branding, Sustainable and Responsible consumption, Expatriation Motivations, SEM, Quantitative and Qualitative Methods Her teaching interests are: Consumer Behaviour, Marketing Research and Marketing Management.

Détails de l'édition

• Éditeur: Igi Global Scientific Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 13: 9798369384220
• Reliure: Relié
• Nombre de pages: 300
• Éditeur: Vale Vera Teixeira
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne