Strategic Brand Management in the Age of AI and Disruption - Couverture souple

Couverture souple

ISBN 13 : 9798369394625

Editeur : Business Science Reference, 2025

Synopsis

In a world where market disruptions are frequent and rapid, understanding how to harness AI for brand management is crucial. AI can be used to analyze consumer behavior, optimize marketing campaigns, and anticipate market trends. Furthermore, integrating AI tools may enhance customer engagement, personalize experiences, and improve decision-making processes, leading to reshaped brand strategies. Leveraging these advancements may result in achieving business success. Strategic Brand Management in the Age of AI and Disruption emphasizes the significance of staying ahead of technological trends and maintaining brand resilience during periods of change. By offering a strategic approach to AI and disruption, it empowers the ability to make informed decisions and drive brands forward in an increasingly digital and competitive landscape. Covering topics such as predictive analysis, recommender systems, and green marketing, this book is an excellent resource for brand managers, marketers, business leaders, professionals, scholars, academicians, researchers, and more.

A propos du livre

À propos des auteurs

Zahid Hussain currently in his postgraduate degree in Marketing from Khadim Hussain Shah Institute of Technology, Karachi, Pakistan (KASBIT). He has done several research publications, conference papers and book chapters related Marketing, Food Marketing, Metaverse Marketing, Customer Satisfaction and Artificial Intelligence in marketing related fields in different impact factor journals at national and international level.

Dr Mohamad-Noor Salehhuddin Sharipudin is a Senior Lecturer at the Department of Communication, Faculty of Modern Languages and Communication. He holds a PhD in Marketing from Victoria University of Wellington. His research interests include sponsorship, generational marketing, non-profit marketing, marketing communication, consumer behavior and consumer culture. His research publications have appeared in Journal of Retailing and Consumer Services, Journal of Product and Brand Management, Journal of Hospitality and Tourism Research, SEARCH: Journal of Media and Communication Research, Asian Journal of Business Research, Malaysian Journal of Communication, among others. He serves in the editorial board of scholarly journals. Dr Sharipudin has industry experience in banking and corporate branding before turning to academia.

Ahmad Albattat is an Associate Professor and Program Leader in School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. He is a Visiting Professor and External Examiner in Medan Academy of Tourism (Akpar Medan). He received PhD in Hospitality Management “Disaster and Emergency Planning and Preparedness” from University Sains Malaysia (USM), Malaysia. He worked as an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Shah Alam, Selangor, Malaysia. Assistant Professor, Ammon Applied University College, Amman, Jordan. Senior Lecturer and Research Coordinator in School of Hospitality & Creative Arts, Management and Science University, Shah Alam, Selangor, Malaysia, and Researcher at Sustainable Tourism Research Cluster (STRC), Pulau Pinang, Malaysia. He was working for the Jordanian hospitality industry for 17 years. His teaching and consultancy fields include hospitality management, events management, research methodology, strategic management and final research projects. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member of several Scientific and Editorial Board of International journals, reviewer, author and editor for book projects. His latest works have been published in the refereed international journals, conference proceedings, books and book chapters.

Dr Arman Khan is an esteemed academician, deeply committed to advancing knowledge and fostering intellectual growth. With over a decade of experience, he has solidified his reputation in academia and research. Dr. Khan holds a Ph.D. from Putra Business School, Malaysia's first AACSB-accredited business institution, and currently serves as an Assistant Professor of Marketing at Shaheed Benazir Bhutto University, Pakistan. In addition to his teaching role, he has a significant presence on national and international academic stages. His research has been featured in high-impact journals, and he has presented his work at numerous conferences worldwide. Dr. Arman has also authored numerous books with renowned publishers. Through collaboration with fellow scholars, he has refined his research methodologies and expanded his academic contributions. His editorial roles include serving as Chief Editor of a reputable research journal and being an active member of several editorial boards for national and international journals. This leadership reflects his dedication to elevating academic discourse and encouraging innovation. Dr. Khan continues to shape the trajectory of academic research, fostering an environment of innovation and excellence.

Détails de l'édition

• Éditeur: Business Science Reference
• Date d'édition: 2025
• Langue: anglais
• ISBN 13: 9798369394625
• Reliure: Broché
• Nombre de pages: 636
• Éditeur: Hussain Zahid, Sharipudin Mohamad-Noor Salehhuddin, Albattat Ahmad, Khan Arman
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne