Rolling Stones: When Marketing Makes History - Couverture souple

Stoppacciaro, Andrea; Tiberi, Alessia

Couverture souple

ISBN 13 : 9798393981143

Editeur : Independently published, 2023

Synopsis

“Ruthless, Cynical and Compelling, like the Stones”
After telling us about the foundations of Marketing through the metaphor of football in "Marketing 4.4.2", Stoppacciaro and Tiberi lead us to discover strategies and operational techniques to achieve professional success, through the history, songs, concerts and anecdotes of one of the most famous and iconic bands of all time: the Rolling Stones.
Music, commerce or whatever your sector is, this book will make you discover both what has allowed Mick Jagger and associates to be Number One for more than 60 years, and how to apply their lesson to your business.
Whether you are a Stones fan or not, this brilliant narrative will captivate and engage you to the beat of the most famous rock'n'roll in history.
Are you a fan of Music and the Rolling Stones? Then read below:
Reading this book will allow you to learn about some of the most iconic events in the history of the Rolling Stones, get to know some of the behind-the-scenes of their greatest hits and see the history of the "Greatest Rock'n'Roll Band in the World" from a new and original point of view! You will also discover that you too can achieve personal, professional and, why not, musical success, simply by applying to your reality what the Stones did.
Are you a Marketing enthusiast or scholar? Then read below:
This book will enable you to learn and put into practice marketing techniques and strategies to achieve and maintain success. By reading these pages, you will discover some of the most effective marketing secrets in the world: those applicable in any industry and in any age! You will also have the chance to learn to the rhythm of Rock'n'Roll that only the history of the Rolling Stones can provide. A marketing book written to be exciting, easy to read and that makes you forget the 'boredom' of studying.
If you are both a Rolling Stones fan or a music enthusiast and a person who wants to discover and learn more about marketing, READ NOW "Rolling Stones When Marketing Makes History!"
In this book you will find:

• Stories about the Band − Some of the most iconic stories from the Rolling Stones' career.
• Fan Stories − Tales and analysis of Stones fans from the 1960s to present.
• Concert Stories − Stories and analysis of concerts and tours that sold out for more than 60 years.
• Strategies − An analysis of some of the most effective marketing strategies ever.
• Case Studies − Practical examples of how these strategies have been applied.
• Concrete actions − Hints and tips for immediately applying techniques and strategies to your business.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2023
• Langue: anglais
• ISBN 13: 9798393981143
• Reliure: Broché
• Nombre de pages: 202
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg