BIAS TESTING FOR MARKET RESEARCH: A framework to enable inclusive research design - Couverture souple

Geisen, Emily; Sha, Mandy; Roper, Farren

Couverture souple

ISBN 13 : 9798398341843

Editeur : Independently published, 2024

Synopsis

Written by leading experts in market research and Diversity, Equity & Inclusion (DEI), BIAS TESTING FOR MARKET RESEARCH presents a practical framework facilitated by easy-to-implement tools and real-life examples. You will be motivated to:

• Mitigate bias in survey questions using appropriate bias testing techniques
• Integrate bias testing in conjunction with technology use
• Enable an inclusive research design to maximize equity in access

This book is the essential guide to mitigate implicit and unconscious bias in the research design process with 5 chapters:

• Chapter 1: Implicit and unconscious bias in research design
• Chapter 2: Bias testing fundamentals
• Chapter 3: Bias testing methods
• Chapter 4: Practical considerations
• Chapter 5: "What if" questions and solutions

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2024
• Langue: anglais
• ISBN 13: 9798398341843
• Reliure: Broché
• Nombre de pages: 111
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible