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BIAS TESTING FOR MARKET RESEARCH: A framework to enable inclusive research design - Couverture souple

Geisen, Emily; Sha, Mandy; Roper, Farren

 
9798398341843: BIAS TESTING FOR MARKET RESEARCH: A framework to enable inclusive research design
Couverture souple
ISBN 13 : 9798398341843
Editeur : Independently published, 2024

Synopsis

Written by leading experts in market research and Diversity, Equity & Inclusion (DEI), BIAS TESTING FOR MARKET RESEARCH presents a practical framework facilitated by easy-to-implement tools and real-life examples. You will be motivated to:

  • Mitigate bias in survey questions using appropriate bias testing techniques
  • Integrate bias testing in conjunction with technology use
  • Enable an inclusive research design to maximize equity in access
This book is the essential guide to mitigate implicit and unconscious bias in the research design process with 5 chapters:
  • Chapter 1: Implicit and unconscious bias in research design
  • Chapter 2: Bias testing fundamentals
  • Chapter 3: Bias testing methods
  • Chapter 4: Practical considerations
  • Chapter 5: "What if" questions and solutions

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2024
Langue
anglais
ISBN 13 
9798398341843
Reliure
Broché
Nombre de pages
111
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
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Luxembourg