Building Brands: What Really Matters - Couverture souple

Burghard, Ed

Couverture souple

ISBN 13 : 9798408109913

Editeur : Independently published, 2022

Synopsis

Building Brands: What Really Matters demystifies the concept of branding, making the complex concepts within the marketing discipline simple to understand. The book covers branding in a way business people can easily relate to. Ed Burghard offers real-life examples of how he has successfully applied branding concepts to his work at Procter & Gamble over his three decade marketing career. The templates for developing a brand strategy are easy to understand and implement. While some branding experts seem to want to create a mystique around the branding of products and organizations, this book makes the important thinking around a brand accessible and even empowering. The book includes a special focus on the unique topic of place branding. This is a must read for every small business owner, entrepreneur, economic development professional and student interested in understanding how to effectively brand a product, service, business or place.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2022
• Langue: anglais
• ISBN 13: 9798408109913
• Reliure: Broché
• Nombre de pages: 123
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg