Sticky Magnets: Email Marketing After iOS15 - Couverture souple

McLaughlin, Kevin

 
9798484274987: Sticky Magnets: Email Marketing After iOS15
Couverture souple
ISBN 13 : 9798484274987
Editeur : Independently published, 2021

Synopsis

On September 20th, 2021, Apple introduced new versions of their operating systems - and forever changed the face of email marketing.

The new privacy features added in these updates (and soon to come to other operating systems like Android) make the old ways of doing things problematic at best, disastrous at worst. A change of this magnitude calls for a paradigm shift. We need to look at new ways to manage email marketing.

We need to embrace the concept of Sticky Magnets. We need to explore how to offer ongoing value from an email signup, rather than a one-time benefit. We need to reassess virtually every aspect of how we manage email marketing, because the impacts of this change are widespread.

This book will teach you how to excel in the new email marketing environment. Within, you'll learn:

  • What the changes are, and why they're happening.
  • What are sticky magnets, and how to use them.
  • How to offer lasting value propositions which make customers want to give you their emails.
  • What metrics to use now that open tracking is useless.
  • And much, much more!
Don't be left behind! Grab your copy of this book and read it today!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Independently published
Date d'édition
2021
Langue
anglais
ISBN 13 
9798484274987
Reliure
Broché
Nombre de pages
86
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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