Whether you are Ford Motor Company with 300,000 employees or “house-spouse” starting a business in your garage, the principles I am going to teach you about how to start and run a business are equally and exactly relevant.
I have spent the last twenty years teaching strategic planning to companies of all sizes. I have been a personal coach to a man in El Paso, Texas with a business selling promotional items to local companies. I have also been the executive coach to the director of the six sigma program for Ford Motor Company. I taught the same material in the same way to both individuals.
Why would you want to create a powerful business “strategy?”
The answer to that question is not obvious. Very few individuals understand what strategic planning is or how it pertains to their ventures. In the hundreds of businesses both large and small that I have worked with, less than one percent actively create and practice strategic planning. And yet, those few companies and individuals that commit themselves to strategy implementation, beat the competition 10 to 1.
The Strategy Game covers a multitude of topics ranging from leadership, culture, marketing, continuous improvement, and many others. There is something for everyone and for every business both mega to micro.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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