Articles liés à Business Communication

Business Communication - Couverture souple

Ranjan, Dr. Rajiva

 
9798546728212: Business Communication

Synopsis

Business communication as a subject is prescribed in almost all professional courses but it has never been given due importance. The subject has a wide range of topics; some of which are included in one course whereas excluded in the other. This selection and rejection of topics depending upon the mood of the curriculum designer create a lot of mess and it is difficult to find a book completely based on a particular curriculum.

This creates a lot of mental stress on the students of professional courses who mainly focus on their core subjects and take Business Communication to score high marks or simply pass. I have tried to design this book based on the needs of BBA, BADM, and B.Com students of JNU, Jaipur.

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