Innovation in a climate of fear: Why, Where and How to drive business-changing ideas in a deeply challenged world - Couverture souple

Spencer, Ian; Baldock, Robert; Simmonds, Andrew; Smyth, Ian

 
9798561716706: Innovation in a climate of fear: Why, Where and How to drive business-changing ideas in a deeply challenged world

Synopsis

Caught in a global pandemic and economic storm, innovation may look like a blue-sky indulgence. But what if survival and recovery is only possible through re-invention? It’s an unsettling thought but hang on to it – this is the new reality. The current crisis is only the most recent in a series of increasingly disruptive events and, with the challenge of climate change and the urgent need for transition to a sustainable economy, there are certain to be many more. In a world where disruption and change are the only status quo, we are left with one brutal, binary choice. Do we seize the initiative or suffer the consequences?This book is for executives who would rather be drivers of change, not passengers. It’s a guidebook for everyone – confident innovation champions and cautious, risk-averse sceptics alike. It will walk you through the routes, risks and rewards of the innovation landscape. It will be your constant companion throughout your innovation journey. Above all, it will inspire the confidence to innovate in a climate of fear.

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