Elements of Marketing Management: A Reference Book for BCom, BBA and MBA programmes - Couverture souple

Noronha, Dr. Mariam

 
9798561722615: Elements of Marketing Management: A Reference Book for BCom, BBA and MBA programmes
Couverture souple
ISBN 13 : 9798561722615
Editeur : Independently published, 2020

Synopsis

A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B.Com. & B.B.A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior

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Éditeur
Independently published
Date d'édition
2020
Langue
anglais
ISBN 13 
9798561722615
Reliure
Broché
Nombre de pages
119
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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