Storytelling for Scientists: The Pen is Mightier than the Statistic - Couverture souple

Cochrane, Brad

Couverture souple

ISBN 13 : 9798567818381

Editeur : Independently published, 2020

Synopsis

Science is under attack. It’s been politicized, polarized, and diminished. In the public’s mind, the loudest opinions have become facts. In response, scientists are doing what they’ve always done: use facts and logic to convince the public. Perhaps you’ve done the same. But it’s not working any longer. Why?If you tell someone a fact, you’ll trigger two parts of their brain. If you tell them a story, you’ll trigger seven. As a scientist who wants to influence how people think, feel, and act, would you rather lead with a fact or a story?In the Storytelling for Scientists Workbook you’ll develop the skills to create and tell non-fiction scientific stories that incorporate memorable facts into unforgettable stories. You’ll learn story structure, how to release creativity, and develop writing skills as well as understanding your audience and helping them understand you.

Détails de l'édition

• Éditeur: Independently published
• Date d'édition: 2020
• Langue: anglais
• ISBN 13: 9798567818381
• Reliure: Broché
• Nombre de pages: 48
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg