The most successful companies have boards which anticipate future events rather than becoming bogged down in governance, monitoring and reporting. The best boards ask “What if…?” not just “Why...” A board combines the skills of executives and non-executive directors. It should be the forum for discussion to prepare a company to respond to disruptive events – good and bad. Boards serve the demands of a wide range of stakeholders. The days of running a business purely to create value for shareholders are past. Companies are now judged on the degree to which they are good corporate citizens. Under this pressure some boards get too focused on meeting ESG (Environmental, Social and Governance) goals and fail to ensure their organization thrives by anticipating future disruption. Roger Parry has been a Chairman for more than 20 years. He was Chairman of Future Publishing, Johnston Press, Clear Channel International, MSQ Partners and Shakespeare’s Globe. He currently chairs YouGov, Oxford Metrics and is on the board of Uber UK
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