How Successful Marketers Price to Win: Pricing strategy and a sales process for selling environmental laboratory instruments - Couverture souple

Lipps, William

 
9798615844799: How Successful Marketers Price to Win: Pricing strategy and a sales process for selling environmental laboratory instruments

Synopsis

This book describes the development of a pricing strategy for selling environmental laboratory instruments. It discusses value selling and how to position your product, especially if you are not the market leader. The book also includes a discussion on marketing and the sales process.

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